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Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April. Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb.
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The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May. Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
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The Gateway Pundit and another site supportive of Donald Trump, Breitbart, were also among the fastest growers year-on-year, up 54% and 26% respectively. The biggest year-on-year decline in the top ten was seen at aggregator MSN (196.4 million, down 8%) and USA Today (also down 8%). The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.
The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric. Across the top 50, 14 sites saw a month-on-month increase in traffic, with US-based politics site The Hill leading growth (up 45% to 44.4 million visits). Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times of India (up 43% to 25.2 million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million).
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The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place. The figures for July are the first Press Gazette has published since Similarweb updated its data model. The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million. It was followed by UK news site The Independent (up six places with 37.6 million) and the Los Angeles Times (up five places with 28.5 million).